2019 Open Champion Shane Lowry, compared to Tommy Fleetwood, is on the other side of the spectrum in regards to brand loyalty. He is Cleveland/Srixon in 12 clubs including the ball with the only two exceptions being the TaylorMade M4 3-wood and his Odyssey Putter. In this case, that makes sense, those clubs seem to be a challenge to swap, especially the 3-wood, and Cleveland/Srixon isn’t really known for putters on the PGA Tour.
After a T-12 finish at the Masters, Fowler earned his first win in over three years with a playoff victory at The Players Championship in May. Trailing Sergio García midway through the final round by five shots, Fowler played the final six holes in 6-under par, including an eagle at the par-5 16th. After a birdie at the famous 17th hole, Fowler's final birdie of the round on 18 left him at 12-under par. Both García and Kevin Kisner had birdie attempts to win at the 18th in regulation, but both missed and the three men went to a three-hole aggregate playoff to decide a winner on holes 16–18. Fowler and Kisner went par-birdie-par to tie at −1 while García's three pars left him at even and he was eliminated. Thus Fowler and Kisner went to sudden death starting at the 17th, where Kisner's tee shot landed within about 12 feet (3.7 m) of the cup. Fowler answered with a shot inside of five feet, and when Kisner's birdie attempt slid by, Fowler responded by making his short birdie to claim the championship. Fowler played his final 10 holes in 8-under par. On July 12, he won the Aberdeen Asset Management Scottish Open on the European Tour, shooting a 12-under-par 268. On September 7, he won the Deutsche Bank Championship, the second FedEx Cup Playoffs event, by one stroke over Henrik Stenson, for his third victory on the PGA Tour.
BMW Championship: Entered the BMW Championship No. 36 in the FedExCup standings, with his T39 finish at Conway Farms outside Chicago leading to a final ranking of No. 38. Advanced to the TOUR Championship by Coca-Cola in 2012 (finished No. 28 in the FedExCup), but other three seasons led to near misses of cracking the top 30 in the FedExCup (No. 43 in 2011 and No. 32 in 2010).
“The switch was very easy. Even though he had won early in the year with another driver, he was not driving it good at all. He is very loyal to our team and our products that he came to us to find a new driver. He instantly loved the look of the Z 585 and once we started testing the numbers were exactly what he was looking for. His main comment about the driver is how his misses are minimal and he can hit all the shots he wants to.”
Some modern pros, including Woods, have caught flak for working out too hard and wearing down their bodies. For DeChambeau, the philosophy is the exact opposite: His gym inspiration is to stave off a nagging back injury. That injury — which DeChambeau says stems from a childhood trampoline accident plus the wear of hitting nearly infinite range balls — left him in major pain last season. “Sleeping hurt, everything hurt,” he said. “But it’s pretty cool what you can do to the body by working out. Most people say, ‘okay, I just have to sit down and rest, I’ve gotta take time off,’ but I’ve tried that route and I’ve realized that actually makes you worse.”
On July 16, 2017, DeChambeau earned his first PGA Tour victory by winning the John Deere Classic by a single stroke over Patrick Rodgers. He carded a round of 65 in the final round to win his maiden title in his 40th start on tour. The win coming the week before, gained DeChambeau a place in the 2017 Open Championship, where he missed the cut after rounds of 76–77 (+13).