In 1997, Woods and fellow golfer Arnold Palmer initiated a civil case against Bruce Matthews (the owner of Gotta Have It Golf, Inc.) and others in the effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. Matthews and associated parties counterclaimed that Woods and his company, ETW Corporation, committed several acts including breach of contract, breach of implied duty of good faith, and violations of Florida's Deceptive and Unfair Trade Practices Act.[147] Palmer also was named in the counter-suit, accused of violating the same licensing agreement in conjunction with his company Arnold Palmer Enterprises.
During the first decade of his professional career, Woods was the world's most marketable athlete.[134] Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.[135] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.[134][136] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.[137] Woods has been described as the "ultimate endorser" for Nike Golf,[137] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.[135] Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,[134] and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.[138]
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U.S. Open Championship: Posted a 5-under 66 during the third round of the U.S. Open to enter the final round five strokes behind tournament leader Dustin Johnson. Went on to card a 4-under 75 Sunday to finish T4 (his eighth top-10 at the U.S. Open and 34th top 10 in a major championship). It was the second-highest, final-round score in a major championship as a professional (76 at the 2004 U.S. Open; 75s at the 2009 PGA Championship, 2003 Masters, 1999 Masters and 1997 PGA Championship).
During the first decade of his professional career, Woods was the world's most marketable athlete.[134] Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.[135] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.[134][136] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.[137] Woods has been described as the "ultimate endorser" for Nike Golf,[137] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.[135] Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,[134] and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.[138]
Despite his power advantage, Woods has always focused on developing an excellent all-around game. Although in recent years[when?] he has typically been near the bottom of the Tour rankings in driving accuracy, his iron play is generally accurate, his recovery and bunker play is very strong, and his putting (especially under pressure) is possibly his greatest asset. He is largely responsible for a shift to higher standards of athleticism amongst professional golfers, and is known for utilizing more hours of practice than most.[173][174][175]
From mid-1993 (while he was still an amateur) until 2004, Woods worked almost exclusively with leading swing coach Butch Harmon. From mid-1997, Harmon and Woods fashioned a major redevelopment of Woods' full swing, achieving greater consistency, better distance control, and better kinesiology. The changes began to pay off in 1999.[176] Woods and Harmon eventually parted ways. From March 2004 to 2010, Woods was coached by Hank Haney, who worked on flattening his swing plane. Woods continued to win tournaments with Haney, but his driving accuracy dropped significantly. Haney resigned under questionable circumstances in May 2010[177] and was replaced by Sean Foley.[178]

The Barclays: Finished T38 in his seventh start at The Barclays, with a 76 in the final round of The Barclays tying his second-highest score when entering the final round T10 or better (he was T10 after 54 holes this week). In 2007 at the Arnold Palmer Invitational, was T10 after 54 holes and shot 76 to finish T22. At the 1998 Arnold Palmer Invitational, was T2 after 54 holes and shot 77 to finish T13.
PGA Championship: Despite not hitting a fairway until the 10th hole Sunday, made eight birdies and two bogeys to post a 6-under 64, tying the day's low round. Finished solo-second at 14-under 266, two strokes behind Brooks Koepka. The runner-up finished marked his 31st on the PGA TOUR and first time taking solo-second since the 2009 TOUR Championship. Was looking to tie Jack Nicklaus and Walter Hagen for most PGA Championship victories. A win would have marked his first major championship title since the 2008 U.S. Open, a span of 3,709 days.
In 1997, Woods and fellow golfer Arnold Palmer initiated a civil case against Bruce Matthews (the owner of Gotta Have It Golf, Inc.) and others in the effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. Matthews and associated parties counterclaimed that Woods and his company, ETW Corporation, committed several acts including breach of contract, breach of implied duty of good faith, and violations of Florida's Deceptive and Unfair Trade Practices Act.[147] Palmer also was named in the counter-suit, accused of violating the same licensing agreement in conjunction with his company Arnold Palmer Enterprises.
THE TOUR Championship presented by Coca-Cola: Entered the TOUR Championship No. 1 in the FedExCup standings and romped for his seventh victory of the season by eight over Mark Calcavecchia and Zach Johnson with rounds of 64-63-64-66–257 and captured the first FedExCup. Season earnings were a career-best $10,867,052. First player to win the TOUR Championship multiple times.
Bay Hill Invitational presented by Cooper Tires: Earned his third consecutive victory at the Bay Hill Invitational, the first player to win three different TOUR events (the Memorial Tournament from 1999 to 2001) and the World Golf Championships-NEC Invitational (also 1999 to 2001) three consecutive times. Entered the final round with a one-shot lead over Len Mattiace and carded a 3-under 69 to win by four over runner-up Michael Campbell. With his 30th career PGA TOUR victory, he surpassed Nicklaus for most wins before age 30.
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World Golf Championships-Cadillac Championship: Posted a final-round, 6-under 66 to finish T10 at the World Golf Championships-Cadillac Championship, his first top-10 of the season and best showing since a T4 at the 2010 U.S. Open. It marked the 11th time in as many starts that he has finished with a top-10 at the event and the eighth time in as many starts inside the top 10 at the TPC Blue Monster at Doral. The showing represented his best round on TOUR since a second-round, 6-under 65 at the 2010 Deutsche Bank Championship. Played the first three rounds with Phil Mickelson, the first time the two have been paired together for three rounds in a PGA TOUR-sanctioned event. The two have had 28 official pairings on TOUR and 29 counting the 2009 World Golf Championships-HSBC Champions.
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Surgery: Announced on Wednesday, June 18, two days after winning the U.S. Open, that he would have reconstructive surgery on the anterior cruciate ligament in his left knee and miss the remainder of the 2008 season. Also announced that pain in his leg during the U.S. Open resulted from a double stress fracture to his left tibia, which he suffered while rehabilitating the knee. Surgery was performed on Tuesday, June 24 in Park City, Utah, by Dr. Thomas D. Rosenberg and Dr. Vernon J. Cooley, who did arthroscopic surgery on the same knee in April.
World Golf Championships-Bridgestone Invitational: Benefactor of a big change in momentum on Firestone CC's famous 16th hole in winning for the 70th time in his career with the World Golf Championships-Bridgestone Invitational victory. Trailing by one stroke, hit an 8-iron from 178 yards to within tap-in range for a birdie on the long par-5 16th. Meanwhile, Padraig Harrington, the third-round leader, hit from the collar of a bunker over the 16th green, but his delicate flop shot from behind the green came out hot, went into the water and he made a triple bogey-8 to give up the lead. Closed with consecutive 5-under 65s to reach 12-under and win by four strokes over Harrington and Robert Allenby. Became the first player in TOUR history to win the same event seven times on the same golf course. Also picked up 550 FedExCup points and extended his lead to 946 points. Joined Sam Snead (82) and Jack Nicklaus (73) as the only players to win 70 career TOUR events, but did so nearly seven years younger than Snead or Nicklaus.

Woods had back surgery on September 16, 2015. In late March 2016, he announced that he would miss the Masters while he recovered from the surgery;[109] he had also missed the 2014 Masters due to a back problem.[110] "I'm absolutely making progress, and I'm really happy with how far I've come," he explained in a statement. "But I still have no timetable to return to competitive golf."[111] However, he did attend the Masters Champions Dinner on April 5, 2016.[112] For the first time in his career, he missed all four majors in one year due to problems with his back. In October 2016, he told Charlie Rose on PBS that he still wanted to break Jack Nicklaus's record of 18 major titles.[113] Woods underwent back surgery in December 2016 and spent the next 15 months off the Tour. He made his return to competitive golf in the Hero World Challenge.[114]
The Open Championship: Jumped to No. 2 in the Official World Golf Ranking, with a T3 finish at The Open Championship, his best performance in a major championship since finishing runner-up at the 2009 PGA Championship. Final-round 73 included a triple bogey on the par-4 sixth hole, his first triple in a major championship since the first hole at the 2003 Open Championship (Royal St. George's).
The foundation operates the Tiger Woods Learning Center, a $50-million, 35,000-square-foot (3,300 m2) facility in Anaheim, California, providing college-access programs for underserved youth.[189][191][193] The TWLC opened in 2006 and features seven classrooms, extensive multi-media facilities and an outdoor golf teaching area.[189] The center has since expanded to four additional campuses: two in Washington, D.C.; one in Philadelphia; and one in Stuart, Florida.[193]
In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.[135]

Woods grew up in Orange County, California. He was a child prodigy who was introduced to golf before the age of two by his athletic father, Earl Woods. Earl was a single-digit handicap amateur golfer who also was one of the earliest African-American college baseball players at Kansas State University.[25] Tiger's father was a member of the military and had playing privileges at the Navy golf course beside the Joint Forces Training Base in Los Alamitos, which allowed Tiger to play there. Tiger also played at the par 3 Heartwell golf course in Long Beach, as well as some of the municipals in Long Beach.[26]
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The Open Championship: Captured his 11th major championship at The Open Championship, tying Walter Hagen for second on the all-time major professional championships list. Defeated Chris DiMarco by two strokes after holding both the second- and third-round leads. First back-to-back Open Championship winner since Tom Watson in 1982-83. Became 19th player to win The Open Championship three times. Posted his career-best opening 36-hole total in a major with his 12-under 132. Using a driver just once during the week due to hard and fast conditions, led the field in Driving Accuracy (85.7 percent) and was second in Greens in Regulation (80.6 percent).
The Open Championship: Finished T6 at the 147 Open Championship at Carnoustie, his first top-10 in a major since at T6 at the 2013 Open Championship. Week was highlighted by a third-round 66, his lowest round in a major since a 66 in the second round of the 2011 Masters. Was just his second made cut (2018 Masters Tournament/T32) in his last six major starts. Posted rounds of 71-71-66-71, the first time since the 2010 Masters Tournament (T4) he recorded four par-or-better rounds in a major. Paired with eventual-champion Francesco Molinari, entered the final round four shots off the lead. Took the solo-lead at 7-under after nine holes, one ahead of Molinari and Jordan Spieth, but his lead disappeared with a double bogey at No. 11. Bogeyed No. 12 and birdied No. 14 before closing with four pars to finish at 5-under. The finish moved him to No. 50 in the Official World Golf Ranking, returning to the top 50 for the first time since January 2015. The ranking also earned him a spot in the World Golf Championships-Bridgestone Invitational.
World Golf Championships-Dell Technologies Match Play: In his first start at the World Golf Championships-Dell Technologies Match Play since 2013, and first start in the state of Texas since 2005, advanced to the Quarterfinals to finish T5 in the event. Playing at Austin Country Club for the first time in his career, earned two points to advance out of his group after defeating Aaron Wise and Patrick Cantlay. Suffered a 2-and-1 loss to Brandt Snedeker. Went head-to-head with Rory McIlroy for the first time with their match up in the Round of 16. Defeated McIlroy, 2 and 1, before falling to Denmark's Lucas Bjerregaard, 1-up.
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