In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
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THE PLAYERS Championship: Kept streak alive of 12 career made cuts in as many attempts at THE PLAYERS, with eighth-place finish, snapping a string of six consecutive appearances at the event without a top-10 finish (dating back to his win in 2001). The six consecutive events without notching a top-10 finish represents his longest streak at any single event in his career.
Woods played in his first 2020 PGA Tour event at the Zozo Championship in October 2019, which was the first-ever PGA Tour event played in Japan. Woods, who played a highly publicized skins game earlier in the week at the same course as the Championship, held at least a share of the lead after every round of the rain-delayed tournament, giving him a three stroke victory over Hideki Matsuyama. The win was Woods's 82nd on Tour, tying him with Sam Snead for the most victories all time on the PGA Tour.
Woods returned to competition in April at the 2010 Masters, where he finished tied for fourth place. He followed the Masters with poor showings at the Quail Hollow Championship and the Players Championship, where he withdrew in the fourth round, citing injury. Shortly afterward, Hank Haney, Woods' coach since 2003, resigned the position. In August, Woods hired Sean Foley as Haney's replacement. The rest of the season went badly for Woods, who failed to win a single event for the first time since turning professional, while nevertheless finishing the season ranked No. 2 in the world.
the Memorial Tournament presented by Nationwide Insurance: Moved into a tie with Jack Nicklaus for second on the all-time PGA TOUR victories list, with 73, after his two-shot victory at the Memorial Tournament. Trails only Sam Snead's 82 wins after a two-shot victory over Andres Romero and Rory Sabbatini at Muirfield Village GC. Posted his 73rd career victory at age 36 years, 5 months, 4 days, nearly 10 years younger than Nicklaus when he won his 73rd tournament (46 years, 2 months, 23 days) and almost seven years younger than Snead when he posted his 73rd victory (43 years, 9 days). Collected his fifth career victory at the Memorial Tournament and won in come-from-behind fashion for the 21st time in his career after entering the final round four shots off the 54-hole pace. Trailed Sabbatini by two shots standing on the 15th tee but played his final four holes in 3-under, making birdie on Nos. 15, 16 and 18. Holed a flop shot from 49 feet, 10 inches from behind the green at the par-3 16th to tie Sabbatini for the lead at 8-under. Won the Arnold Palmer Invitational and the Memorial Tournament in the same year for the fourth time (2000-01, 2009 and 2012). Posted the 12th victory of his career in Ohio and won multiple tournaments in a season for the 13th time in his career.
The Open Championship: Captured his 11th major championship at The Open Championship, tying Walter Hagen for second on the all-time major professional championships list. Defeated Chris DiMarco by two strokes after holding both the second- and third-round leads. First back-to-back Open Championship winner since Tom Watson in 1982-83. Became 19th player to win The Open Championship three times. Posted his career-best opening 36-hole total in a major with his 12-under 132. Using a driver just once during the week due to hard and fast conditions, led the field in Driving Accuracy (85.7 percent) and was second in Greens in Regulation (80.6 percent).
Early in Woods' career, a small number of golf industry analysts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not). At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.
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