In 1997, Woods and fellow golfer Arnold Palmer initiated a civil case against Bruce Matthews (the owner of Gotta Have It Golf, Inc.) and others in the effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. Matthews and associated parties counterclaimed that Woods and his company, ETW Corporation, committed several acts including breach of contract, breach of implied duty of good faith, and violations of Florida's Deceptive and Unfair Trade Practices Act.[147] Palmer also was named in the counter-suit, accused of violating the same licensing agreement in conjunction with his company Arnold Palmer Enterprises.
World Golf Championships-American Express Championship: With victory at the World Golf Championships-American Express Championship, became the first player in TOUR history to win five times in five consecutive seasons. Captured his record fifth consecutive Byron Nelson Award and the PGA of America's Vardon Trophy, based on each player's adjusted scoring average. Finished the season with an adjusted scoring average of 68.41, the second-lowest in TOUR history.

On March 18, 2013, Woods announced that he and Olympic gold medal skier Lindsey Vonn were dating.[237] They split up in May 2015.[238] From November 2016 to August 2017, Woods was in a relationship with stylist Kristin Smith.[citation needed] Woods announced in November 2017 that he was in a relationship with restaurant manager Erica Herman, following speculation about their relationship that began the month prior.[citation needed]
World Golf Championships-Dell Technologies Match Play: In his first start at the World Golf Championships-Dell Technologies Match Play since 2013, and first start in the state of Texas since 2005, advanced to the Quarterfinals to finish T5 in the event. Playing at Austin Country Club for the first time in his career, earned two points to advance out of his group after defeating Aaron Wise and Patrick Cantlay. Suffered a 2-and-1 loss to Brandt Snedeker. Went head-to-head with Rory McIlroy for the first time with their match up in the Round of 16. Defeated McIlroy, 2 and 1, before falling to Denmark's Lucas Bjerregaard, 1-up.
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In August 2016, Woods announced that he would be seeking a new golf equipment partner[149] after the news of Nike's exit from the equipment industry.[150] It was announced on January 25, 2017, that he would be signing a new club deal with TaylorMade.[151] He added the 2016 M2 driver along with the 2017 M1 fairway woods, with irons to be custom made at a later date. He also added his Scotty Cameron Newport 2 GSS, a club he used to win 13 of his 15 majors.[152] Also, in late 2016, he would add Monster Energy as his primary bag sponsor, replacing MusclePharm.[153]
In November 2006, Woods announced his intention to begin designing golf courses around the world through a new company, Tiger Woods Design.[196] A month later, he announced that the company's first course would be in Dubai as part of a 25.3-million-square-foot development, The Tiger Woods Dubai.[197] The Al Ruwaya Golf Course was initially expected to finish construction in 2009.[197] As of February 2010, only seven holes had been completed; in April 2011, The New York Times reported that the project had been shelved permanently.[198][199] In 2013, the partnership between Tiger Woods Design and Dubai Holding was dissolved.[200]
World Golf Championships-Bridgestone Invitational: Finished T8 at the World Golf Championships-Bridgestone Invitational, which, coupled with his T3 at The Open Championship, gave him back-to-back top-10s in a season for first time since winning the 2009 BMW Championship and finishing runner-up at the TOUR Championship by Coca-Cola. It also snapped a career-long streak of three starts in World Golf Championships events without a top-10. His 11 top-10s at the Bridgestone Invitational, seven of which are wins, is a tournament-high.
Early in Woods' career, a small number of golf industry analysts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not).[162] At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.
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