In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. Golf Digest suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online. A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.
In 2000, Woods won six consecutive events on the PGA Tour, which was the longest winning streak since Ben Hogan did it in 1948. One of these was the U.S. Open, where he broke or tied nine tournament records in what Sports Illustrated called "the greatest performance in golf history", in which Woods won the tournament by a record 15-stroke margin and earned a check for $800,000. At age 24, he became the youngest golfer to achieve the Career Grand Slam. At the end of 2000, Woods had won nine of the twenty PGA Tour events he entered and had broken the record for lowest scoring average in tour history. He was named the Sports Illustrated Sportsman of the Year, the only athlete to be honored twice, and was ranked by Golf Digest magazine as the twelfth-best golfer of all time.
Woods has held numerous golf records. He has been the number one player in the world for the most consecutive weeks and for the greatest total number of weeks of any golfer in history. He has been awarded PGA Player of the Year a record 11 times and has won the Byron Nelson Award for lowest adjusted scoring average a record eight times. Woods has the record of leading the money list in ten different seasons. He has won 15 professional major golf championships (trailing only Jack Nicklaus, who leads with 18) and 82 PGA Tour events (tied for first all time with Sam Snead). Woods leads all active golfers in career major wins and career PGA Tour wins. He is the youngest player to achieve the career Grand Slam, and the second golfer (after Nicklaus) to have achieved a career Grand Slam three times. Woods has won 18 World Golf Championships. In May 2019, Woods was awarded the Presidential Medal of Freedom, the fourth golfer to receive the honor.
Difficult season off the course, as he suffered the loss of father Earl after a long battle with cancer on May 3. Inside the ropes, World No. 1 dominated with eight victories, including two major titles (The Open Championship and PGA Championship). Entered the 2007 season with a TOUR streak of six consecutive victories. Led the TOUR in scoring average (68.11) but not eligible for seventh Vardon Trophy as he did not play 60 competitive rounds. Won Byron Nelson Award for low scoring average.
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Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.