In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.[84][218] TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.[84] Golf Digest suspended Woods's monthly column beginning with the February 2010 issue.[219] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.[220] A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.[221]


Chevron World Challenge: Lost in a playoff to Graeme McDowell at the Chevron World Challenge. It was the first time as a professional that he lost after holding a three-shot-or-more lead entering the final round. McDowell drained a 20 foot putt on the 72nd hole to force a playoff and then made a 25 foot putt on the first playoff hole (No. 18) to capture the win. The world's No. 2-ranked player missed a 14-foot putt that would have extended the playoff. He has finished in the top two at this event in eight of his 10 starts.
After a slow start to 2014, Woods sustained an injury during the final round of the Honda Classic and was unable to finish the tournament. He withdrew after the 13th hole, citing back pain.[98] He subsequently competed in the WGC-Cadillac Championship but was visibly in pain during much of the last round. He was forced to skip the Arnold Palmer Invitational at the end of March 2014,[99] and after undergoing back surgery, he announced on April 1 that he would miss the Masters for the first time since 1994.[100] Woods returned at the Quicken Loans National in June, however he stated that his expectations for the week were low. He would struggle with nearly every aspect of his game and miss the cut. He next played at The Open Championship, contested at Hoylake, where Woods had won eight years prior. Woods fired a brilliant 69 in the first round to put himself in contention, but shot 77 on Friday and would eventually finish 69th. Despite his back pain, he played at the 2014 PGA Championship where he failed to make the cut. On August 25, 2014, Woods and his swing coach Sean Foley parted ways. In the four years under Foley, he won eight times but no majors. He had previously won eight majors with Harmon and six with Haney. Woods said there is currently no timetable to find a replacement swing coach.[101]
Woods was severely myopic; his eyesight had a rating of 11 diopters. In order to correct this problem, he underwent successful laser eye surgery in 1999,[65] and he immediately resumed winning tour events. (He received money from TLC Laser Eye Centers to endorse them,[66] In 2007, his vision again began to deteriorate, and he underwent laser eye surgery a second time.[67])
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Arnold Palmer Invitational presented by MasterCard: At the Arnold Palmer Invitational, earned his 72nd career PGA TOUR win, and his seventh Bay Hill tournament title, with a five-shot win over Graeme McDowell. After a second-round 65, he was tied with Charlie Wi for the 36-hole lead. Added a 1-under 71 Saturday to take a one-stroke lead over McDowell into the final round. After a bogey at the second hole Sunday, he reeled off birdies on Nos. 3, 4, 6 and 8 to take control. Had eight pars and a bogey on the back nine.
The Open Championship: Earned 10th professional major title at The Open Championship at age 29 years, 6 months and 17 days in his 35th major as a professional. Posted rounds of 66-67-71-70–274 at St. Andrews to defeat nearest challenger Colin Montgomerie by five strokes. The youngest and quickest to win each of the four major championships twice. Jack Nicklaus was the first to accomplish the feat at 31 years, 1 month and 7 days when he won his second PGA in 1971 in his 37th major as a professional. Sixth player in The Open Championship history to win in wire-to-wire fashion–Ted Ray (1912), Bobby Jones (1927), Gene Sarazen (1932), Henry Cotton (1934) and Tom Weiskopf (1973).
Progress! My handicap has come down from 11 (11.0) to 9 (9.2) in August 2017 across a run of three competition rounds out of four. Back in December 20... 16 I used the fault fixer to help improve ball-striking of my irons. MeAndMyGolf provided me with some videos to help with lag. And in August this started to feed through. MeAndMyGolf works for me better than one-on-one tuition with a teaching pro. I think this is because with the latter my swing is like a house of cards; all parts of the swing become up for grabs and I end up with no swing for at least a year. With MeAndMyGolf, I keep my swing private and only I know how to piece it all together; I can fix one thing at a time and integrate the change into my whole swing. So, on to the next fault to fix for 2018... Read More

Surgery: Pulled out of next two PGA TOUR starts, the Genesis Open and The Honda Classic. Released statement: "My doctors have advised me not to play the next two weeks, to continue my treatment and to let my back calm down. This is not what I was hoping for or expecting. I am extremely disappointed to miss the Genesis Open, a tournament that benefits my foundation, and The Honda Classic, my hometown event. I would like to thank Genesis for their support, and I know we will have an outstanding week." In April, announced on his website he had undergone further back surgery. The operation was performed by Dr. Richard Guyer of the Center for Disc Replacement at the Texas Back Institute.
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PGA Championship: Finished second at the PGA Championship, and for the first time in his career (was 14-0), lost a third-round lead in a major to winner Y.E. Yang at Hazeltine National. Led after each of the first three rounds, including by two entering the final round, but Yang chipped in for eagle on the 14th hole to take the lead and then made birdie on the 18th hole to shoot 70 and win by three. His final-round 75 was his worst score in the final round of a major when he was in the last group.

In August 2016, Woods announced that he would be seeking a new golf equipment partner[149] after the news of Nike's exit from the equipment industry.[150] It was announced on January 25, 2017, that he would be signing a new club deal with TaylorMade.[151] He added the 2016 M2 driver along with the 2017 M1 fairway woods, with irons to be custom made at a later date. He also added his Scotty Cameron Newport 2 GSS, a club he used to win 13 of his 15 majors.[152] Also, in late 2016, he would add Monster Energy as his primary bag sponsor, replacing MusclePharm.[153]
Woods played in his first 2020 PGA Tour event at the Zozo Championship in October 2019, which was the first-ever PGA Tour event played in Japan. Woods, who played a highly publicized skins game earlier in the week at the same course as the Championship, held at least a share of the lead after every round of the rain-delayed tournament, giving him a three stroke victory over Hideki Matsuyama.[126] The win was Woods's 82nd on Tour, tying him with Sam Snead for the most victories all time on the PGA Tour.[127][128]
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.[139] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.[139] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.[140]
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