Since his record-breaking win at the 1997 Masters, Woods has been the biggest name in golf and his presence in tournaments has drawn a huge fan following. Some sources have credited him for dramatically increasing prize money in golf, generating interest in new PGA tournament audiences, and for drawing the largest TV ratings in golf history.
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The year 2013 would bring a return of Woods' dominating play. In January, he won the Farmers Insurance Open by four shots for his 75th PGA Tour win. It was the seventh time he had won the event. In March, he won the WGC-Cadillac Championship, also for the seventh time, giving him his 17th WGC title and first since 2009. Two weeks later, he won the Arnold Palmer Invitational, winning the event for a record-tying 8th time. The win moved him back to the top of the world rankings. To commemorate that achievement, Nike was quick to launch an ad with the tagline "winning takes care of everything".
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.
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Woods was severely myopic; his eyesight had a rating of 11 diopters. In order to correct this problem, he underwent successful laser eye surgery in 1999, and he immediately resumed winning tour events. (He received money from TLC Laser Eye Centers to endorse them, In 2007, his vision again began to deteriorate, and he underwent laser eye surgery a second time.)
Buick Open: Second-round, 9-under-par 63 led to a win at the Buick Open, his 33rd career title and 20th different tournament triumph. Led after both 36 and 54 holes. Has won 25 of 27 events when he was the 54-hole leader/co-leader. Entered the final round one stroke ahead of Esteban Toledo. Carded a 2-under 70 to secure a four-stroke victory over four players.
On March 11, 2018, he finished one-shot back and tied for second at the Valspar Championship in Florida, his first top-five finish on the PGA Tour since 2013. He then tied for sixth with a score of five under par at the 2018 Open Championship. At the last major of the year Woods finished second at the 2018 PGA Championship, two shots behind the winner Brooks Koepka. It was his best result in a major since 2009 (second at the 2009 PGA Championship) and moved up to 26th in the world rankings. His final round of 64 was his best ever final round in a major.
PGA Championship: Despite not hitting a fairway until the 10th hole Sunday, made eight birdies and two bogeys to post a 6-under 64, tying the day's low round. Finished solo-second at 14-under 266, two strokes behind Brooks Koepka. The runner-up finished marked his 31st on the PGA TOUR and first time taking solo-second since the 2009 TOUR Championship. Was looking to tie Jack Nicklaus and Walter Hagen for most PGA Championship victories. A win would have marked his first major championship title since the 2008 U.S. Open, a span of 3,709 days.
World Golf Championships-Dell Technologies Match Play: In his first start at the World Golf Championships-Dell Technologies Match Play since 2013, and first start in the state of Texas since 2005, advanced to the Quarterfinals to finish T5 in the event. Playing at Austin Country Club for the first time in his career, earned two points to advance out of his group after defeating Aaron Wise and Patrick Cantlay. Suffered a 2-and-1 loss to Brandt Snedeker. Went head-to-head with Rory McIlroy for the first time with their match up in the Round of 16. Defeated McIlroy, 2 and 1, before falling to Denmark's Lucas Bjerregaard, 1-up.