In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.[135]

A related effect was measured by University of California economist Jennifer Brown, who found that other golfers scored higher when competing against Woods than when he was not in the tournament. The scores of highly skilled golfers are nearly one stroke better when playing against Woods. This effect was larger when he was on winning streaks and disappeared during his well-publicized slump in 2003–04. Brown explains the results by noting that competitors of similar skill can hope to win by increasing their level of effort, but that, when facing a "superstar" competitor, extra exertion does not significantly raise one's level of winning while increasing risk of injury or exhaustion, leading to reduced effort.[163]
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World Golf Championships-Accenture Match Play Championship: Captured second consecutive World Golf Championships-Accenture Match Play Championship for 40th career PGA TOUR win. With six match victories, including a 3-and-2 win over Davis Love III in the 36-hole finale, has won 12 consecutive matches, and overall Accenture Match Play Championship record is 20-3.

World Golf Championships-Bridgestone Invitational: Finished T8 at the World Golf Championships-Bridgestone Invitational, which, coupled with his T3 at The Open Championship, gave him back-to-back top-10s in a season for first time since winning the 2009 BMW Championship and finishing runner-up at the TOUR Championship by Coca-Cola. It also snapped a career-long streak of three starts in World Golf Championships events without a top-10. His 11 top-10s at the Bridgestone Invitational, seven of which are wins, is a tournament-high.
Won seven times en route to capturing the inaugural FedExCup, cruising through the PGA TOUR Playoffs for the FedExCup with two wins and a T2 in three starts. Captured 13th career major championship (second all-time to Jack Nicklaus' 18) and finished the year with 61 official PGA TOUR victories, fifth all-time. Adjusted scoring average was 67.79, matching own record set in 2000. With 60 official rounds, won his seventh career Vardon Trophy and also captured the Byron Nelson Award.
U.S. Open Championship: In his first start two months after surgery, parred the first sudden-death hole to beat Rocco Mediate and win the U.S. Open at Torrey Pines GC. Prevailed after he birdied the par-5 18th hole on Monday afternoon to complete an even-par 71 in an 18-hole playoff and tie Mediate to force sudden death, beginning on the par-4 seventh hole. Hit the green in regulation and two-putted on the dogleg right while Mediate, who was aiming to become the oldest U.S. Open champion at age 45, drove into a fairway bunker and then missed a 20-foot par putt. Sank a 12-foot birdie putt on the 72nd hole to force the 18-hole playoff with Mediate at 1-under-par 283. The victory was his third in the U.S. Open, his 14th major championship and the 65th of his TOUR career, third alone behind Sam Snead (82) and Jack Nicklaus (73). Improved to 14-for-14 in majors when holding the third-round lead. The win was also his seventh at Torrey Pines in La Jolla, Calif. (six Buick Invitationals and one U.S. Open), the most in TOUR history on one course.
“I went to my first Olympic Games when it was in Los Angeles [in 1984]. So now to have the opportunity to be a part of the Olympics, because golf in my lifetime wasn’t a part of the Olympics, is an important aspect for us and the growth of the game. The game has become so global, and so reaching, that I think the Olympic Games is a great extension of that and I’d like to be a part of it.”

Many courses in the PGA Tour rotation (including major championship sites like Augusta National) have added yardage to their tees in an effort to reduce the advantage of long hitters like Woods; this is a strategy that became known as "Tiger-Proofing". Woods said he welcomed the change, in that adding yardage to courses did not affect his ability to win.[164]
MELBROUNE — With a few high-profile exceptions, team-play captaincies generally come and go without much fanfare. The process usually looks something like this: a past-his-prime major winner, no longer a significant factor on tour but not yet irrelevant, is tapped for the job. It’s typically a reward for a distinguished playing career. The selection spends […]
After a slow start to 2014, Woods sustained an injury during the final round of the Honda Classic and was unable to finish the tournament. He withdrew after the 13th hole, citing back pain.[98] He subsequently competed in the WGC-Cadillac Championship but was visibly in pain during much of the last round. He was forced to skip the Arnold Palmer Invitational at the end of March 2014,[99] and after undergoing back surgery, he announced on April 1 that he would miss the Masters for the first time since 1994.[100] Woods returned at the Quicken Loans National in June, however he stated that his expectations for the week were low. He would struggle with nearly every aspect of his game and miss the cut. He next played at The Open Championship, contested at Hoylake, where Woods had won eight years prior. Woods fired a brilliant 69 in the first round to put himself in contention, but shot 77 on Friday and would eventually finish 69th. Despite his back pain, he played at the 2014 PGA Championship where he failed to make the cut. On August 25, 2014, Woods and his swing coach Sean Foley parted ways. In the four years under Foley, he won eight times but no majors. He had previously won eight majors with Harmon and six with Haney. Woods said there is currently no timetable to find a replacement swing coach.[101]
My son often dials up their videos and invites me to sit and watch with him. Pretty fun to watch. We live in California and my son has said, "I want to play with these guys. Maybe they'll play Montreux with us." Heck, we'd like to have them at our CC here in the Sacto area. They'd probably like the course. Will have to reach out... I dig their hats and will be getting a couple of them.
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