Masters Tournament: Claimed fourth Masters title at age 29 years, 3 months and 10 days with sudden-death playoff victory over Chris DiMarco. Tied Arnold Palmer for second-most Masters victories, with four, two behind Jack Nicklaus. Recovered from a first-round 2-over-par 74 and took the 54-hole lead by three over DiMarco with rounds of 66-65. During that stretch of the third round, posted seven straight birdies (Nos. 7-13), matching Steve Pate's 1999 record birdie streak at Augusta National. Final round included chip-in on par-3 16th hole from behind the green that extended lead to two strokes and bogeys on two closing holes for a 1-under-par 71, tied with DiMarco at 12-under-par 276 total. Rolled in 15-foot birdie putt on first playoff hole to earn green jacket and re-claim the No. 1 position in the Official World Golf Ranking.
AT&T Pebble Beach National Pro-Am: Searching for his first PGA TOUR win since the 2009 BMW Championship, carded a final-round 3-over 75 and was unable to match playing partner Phil Mickelson's stellar, 8-under 64 that led to victory at the AT&T Pebble Beach National Pro-Am. Paired with Phil Mickelson for the 30th time in a PGA TOUR-sanctioned event. The T15 finish came in his seventh start at the event and first since finishing T12 in 2002.

Arnold Palmer Invitational presented by MasterCard: Carded a final-round, 2-under 70 on a Monday finish to defeat Justin Rose by two strokes at the Arnold Palmer Invitational, winning the event for a PGA TOUR record-tying eighth time (Sam Snead at the Greater Greensboro Open). His 77th career PGA TOUR win moved him within five wins of all-time leader Snead's 82 victories. With wins at the Cadillac Championship and Arnold Palmer Invitational, he won in back-to-back starts for the first time since the 2009 Buick Open and World Golf Championships-Bridgestone Invitational. Supplanted Rory McIlroy for the No. 1 position in the Official World Golf Ranking. The last time he held the top spot was on October 30, 2010. Surpassed Ernie Els for most weeks in the top 10 of the Official World Golf Ranking, at 789. Had a record run of 736 consecutive weeks in the top 10 from April 13, 1997, to May 15, 2011. Returned to the top 10 on March 25, 2012, where he has since remained. Of his eight Arnold Palmer Invitational wins, has entered the final round with at least a share of the 54-hole lead seven times. Made his 17th start at the Arnold Palmer Invitational, with his lone missed cut coming as an amateur in his first start, in 1994. He has played in every event at Bay Hill since, with the exception of 2010.


Chevron World Challenge: Lost in a playoff to Graeme McDowell at the Chevron World Challenge. It was the first time as a professional that he lost after holding a three-shot-or-more lead entering the final round. McDowell drained a 20 foot putt on the 72nd hole to force a playoff and then made a 25 foot putt on the first playoff hole (No. 18) to capture the win. The world's No. 2-ranked player missed a 14-foot putt that would have extended the playoff. He has finished in the top two at this event in eight of his 10 starts.
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.[139] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.[139] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.[140]
During the first decade of his professional career, Woods was the world's most marketable athlete.[134] Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.[135] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.[134][136] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.[137] Woods has been described as the "ultimate endorser" for Nike Golf,[137] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.[135] Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,[134] and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.[138]
In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.[84][218] TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.[84] Golf Digest suspended Woods's monthly column beginning with the February 2010 issue.[219] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.[220] A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.[221]

My son often dials up their videos and invites me to sit and watch with him. Pretty fun to watch. We live in California and my son has said, "I want to play with these guys. Maybe they'll play Montreux with us." Heck, we'd like to have them at our CC here in the Sacto area. They'd probably like the course. Will have to reach out... I dig their hats and will be getting a couple of them.
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