In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. Golf Digest suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online. A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.
Buick Invitational: Won his first start of the season for the fourth time in 11 seasons on TOUR. Became the first player in Buick Invitational history to win the tournament four times (1999, 2003, 2005-06). Made an eight-foot birdie on 72nd hole to get into a three-man playoff with Jose Maria Olazabal and Nathan Green. Green was eliminated after first hole, Olazabal on the second.
Woods was severely myopic; his eyesight had a rating of 11 diopters. In order to correct this problem, he underwent successful laser eye surgery in 1999, and he immediately resumed winning tour events. (He received money from TLC Laser Eye Centers to endorse them, In 2007, his vision again began to deteriorate, and he underwent laser eye surgery a second time.)
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In August 2016, Woods announced that he would be seeking a new golf equipment partner after the news of Nike's exit from the equipment industry. It was announced on January 25, 2017, that he would be signing a new club deal with TaylorMade. He added the 2016 M2 driver along with the 2017 M1 fairway woods, with irons to be custom made at a later date. He also added his Scotty Cameron Newport 2 GSS, a club he used to win 13 of his 15 majors. Also, in late 2016, he would add Monster Energy as his primary bag sponsor, replacing MusclePharm.
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U.S. Open Championship: Posted a 5-under 66 during the third round of the U.S. Open to enter the final round five strokes behind tournament leader Dustin Johnson. Went on to card a 4-under 75 Sunday to finish T4 (his eighth top-10 at the U.S. Open and 34th top 10 in a major championship). It was the second-highest, final-round score in a major championship as a professional (76 at the 2004 U.S. Open; 75s at the 2009 PGA Championship, 2003 Masters, 1999 Masters and 1997 PGA Championship).
ZOZO CHAMPIONSHIP: Won his 82nd PGA TOUR title at The ZOZO CHAMPIONSHIP, tying Sam Snead for the most wins in PGA TOUR history. Improved to 44-for-46 (95.6%) in his career with the outright 54-hole lead and 25-for-25 when leading by three shots or more after 54 holes. Marked his 14th career victory when leading/co-leading after each round. Played the par-3s in 9-under (field-best), reaching that mark for the first time in his career. Became the first player in the ShotLink era (since 2003) to bogey each of the first three holes of a tournament and go on to win. Opened with three rounds of 66 or better for the fourth time in his career (won all four).
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On May 29, 2017, Woods was arrested near his Jupiter Island, Florida, home by the Jupiter Police Department at about 3:00 am. EDT for driving under the influence of alcohol or drugs. He was asleep in his car, which was stationary in a traffic lane with its engine running. He later stated that he had taken prescription drugs and did not realize how they might interact together. On July 3, 2017, Woods tweeted that he had completed an out-of-state intensive program to tackle an unspecified issue. At his August 9, 2017 arraignment, Woods had his attorney Douglas Duncan submit a not guilty plea for him and agreed to take part in a first-time DUI offender program and attend another arraignment on October 25.
U.S. Open Championship: Earned his eighth major championship, with the sixth wire-to-wire victory in U.S. Open history. Win was his seventh in his last 11 major championship appearances. Finished 3-under and won by three strokes over runner-up Phil Mickelson, the only other player to finish at par or better for the championship. Tied Tom Watson for fifth all time, with eight professional major victories. Became the fifth player to win the first two majors of the season, joining Craig Wood (1941), Ben Hogan (1951 and 1953), Palmer (1960) and Nicklaus (1972). In receiving the $1-million paycheck, became the first player to surpass the $30-million mark in career earnings and the first to exceed $4 million in four consecutive seasons.
World Golf Championships-Bridgestone Invitational: Collected his sixth title at the World Golf Championships-Bridgestone Invitational in Akron. Won by eight strokes after a closing 5-under 65 at Firestone CC. Joined Jack Nicklaus (Masters/Augusta National), Sam Snead (Miami Open/Miami Springs G&CC) and Alex Ross (North & South Open/Pinehurst No. 2) as the only players to win six TOUR events on the same course.
World Golf Championships-Dell Technologies Match Play: In his first start at the World Golf Championships-Dell Technologies Match Play since 2013, and first start in the state of Texas since 2005, advanced to the Quarterfinals to finish T5 in the event. Playing at Austin Country Club for the first time in his career, earned two points to advance out of his group after defeating Aaron Wise and Patrick Cantlay. Suffered a 2-and-1 loss to Brandt Snedeker. Went head-to-head with Rory McIlroy for the first time with their match up in the Round of 16. Defeated McIlroy, 2 and 1, before falling to Denmark's Lucas Bjerregaard, 1-up.
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Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.
Many courses in the PGA Tour rotation (including major championship sites like Augusta National) have added yardage to their tees in an effort to reduce the advantage of long hitters like Woods; this is a strategy that became known as "Tiger-Proofing". Woods said he welcomed the change, in that adding yardage to courses did not affect his ability to win.
Hero World Challenge: Hero World Challenge host finished T9 and 10 strokes behind champion Rickie Fowler. Marked his first appearance in competition since withdrawing from the Omega Dubai Desert Classic on February 2, 2017. Week included playing in the first and final round with reigning FedExCup champion and PGA TOUR Player of the Year Justin Thomas, with both players posting scores of 69-68 in those rounds.
AT&T Pebble Beach National Pro-Am: Searching for his first PGA TOUR win since the 2009 BMW Championship, carded a final-round 3-over 75 and was unable to match playing partner Phil Mickelson's stellar, 8-under 64 that led to victory at the AT&T Pebble Beach National Pro-Am. Paired with Phil Mickelson for the 30th time in a PGA TOUR-sanctioned event. The T15 finish came in his seventh start at the event and first since finishing T12 in 2002.