Woods continued to excel in 2007 and the first part of 2008. In April 2008, he underwent knee surgery and missed the next two months on the tour. Woods returned for the 2008 U.S. Open, where he struggled the first day but ultimately claimed a dramatic sudden death victory over Rocco Mediate that followed an 18-hole playoff, after which Mediate said, "This guy does things that are just not normal by any stretch of the imagination," and Kenny Perry added, "He beat everybody on one leg." Two days later, Woods announced that he would miss the remainder of the season due to additional knee surgery, and that his knee was more severely damaged than previously revealed, prompting even greater praise for his U.S. Open performance. Woods called it "my greatest ever championship." In Woods' absence, TV ratings for the remainder of the season suffered a huge decline from 2007.
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Woods began his 2012 season with two tournaments (the Abu Dhabi HSBC Golf Championship and the AT&T Pebble Beach National Pro-Am) where he started off well but struggled on the final rounds. Following the WGC-Accenture Match Play Championship, where he was knocked out in the second round by missing a 5-foot putt, Woods revised his putting technique and tied for second at the Honda Classic, with the lowest final round score in his PGA Tour career. After a short time off due to another leg injury, Woods won the Arnold Palmer Invitational, his first win on the PGA Tour since the BMW Championship in September 2009. Following several dismal performances, Woods notched his 73rd PGA Tour win at the Memorial Tournament in June, tying Jack Nicklaus in second place for most PGA Tour victories; a month later, Woods surpassed Nicklaus with a win at the AT&T National, to trail only Sam Snead, who accumulated 82 PGA tour wins.
During the first decade of his professional career, Woods was the world's most marketable athlete. Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time. Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market. Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales. Woods has been described as the "ultimate endorser" for Nike Golf, frequently seen wearing Nike gear during tournaments, and even in advertisements for other products. Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls, and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.
the Memorial Tournament: Birdied the last two holes to shoot a final-round 65 and win the Memorial Tournament for the fourth time, beating Jim Furyk by one stroke. Trailed by four strokes entering the final round. Hit all 14 fairways in the final round and recorded his 20th come-from-behind victory in his 67th career victory. Chipped in for eagle from behind the green on the par-5 11th hole and was tied with Furyk, Jonathan Byrd and Davis Love III at 10-under with two holes remaining before his final surge.
Deutsche Bank Championship: Shot a final-round 63 to equal lowest final round of his TOUR career at Deutsche Bank Championship. Course-record equaling front-nine 30 included a holed 9-iron at the par-4 6th hole for eagle. The T11 finish represented the third time in 2009 he finished outside the top-10 (T17 at Accenture Match Play and missed cut at The Open Championship).
In August 2016, Woods announced that he would be seeking a new golf equipment partner after the news of Nike's exit from the equipment industry. It was announced on January 25, 2017, that he would be signing a new club deal with TaylorMade. He added the 2016 M2 driver along with the 2017 M1 fairway woods, with irons to be custom made at a later date. He also added his Scotty Cameron Newport 2 GSS, a club he used to win 13 of his 15 majors. Also, in late 2016, he would add Monster Energy as his primary bag sponsor, replacing MusclePharm.
Surpassed Greg Norman for most weeks at No. 1 in the Official World Golf Ranking following PGA Championship with his 332nd combined week at the top. Consecutive weeks reign at No. 1 ended at 264, as Vijay Singh took over world No. 1 on Sept. 6, the week following the Deutsche Bank Championship. Entered 2005 season with streak of 133 consecutive made cuts intact.
The foundation benefits from the annual Chevron World Challenge and AT&T National golf tournaments hosted by Woods. In October 2011, the foundation hosted the first Tiger Woods Invitational at Pebble Beach. Other annual fundraisers have included the concert events Block Party, last held in 2009 in Anaheim, and Tiger Jam, last held in 2011 in Las Vegas after a one-year hiatus.
Early in Woods' career, a small number of golf industry analysts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not). At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.