In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
Woods returned to competition in April at the 2010 Masters, where he finished tied for fourth place. He followed the Masters with poor showings at the Quail Hollow Championship and the Players Championship, where he withdrew in the fourth round, citing injury. Shortly afterward, Hank Haney, Woods' coach since 2003, resigned the position. In August, Woods hired Sean Foley as Haney's replacement. The rest of the season went badly for Woods, who failed to win a single event for the first time since turning professional, while nevertheless finishing the season ranked No. 2 in the world.