During the first decade of his professional career, Woods was the world's most marketable athlete.[134] Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.[135] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.[134][136] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.[137] Woods has been described as the "ultimate endorser" for Nike Golf,[137] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.[135] Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,[134] and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.[138]
The Open Championship: Jumped to No. 2 in the Official World Golf Ranking, with a T3 finish at The Open Championship, his best performance in a major championship since finishing runner-up at the 2009 PGA Championship. Final-round 73 included a triple bogey on the par-4 sixth hole, his first triple in a major championship since the first hole at the 2003 Open Championship (Royal St. George's).

In November 2006, Woods announced his intention to begin designing golf courses around the world through a new company, Tiger Woods Design.[196] A month later, he announced that the company's first course would be in Dubai as part of a 25.3-million-square-foot development, The Tiger Woods Dubai.[197] The Al Ruwaya Golf Course was initially expected to finish construction in 2009.[197] As of February 2010, only seven holes had been completed; in April 2011, The New York Times reported that the project had been shelved permanently.[198][199] In 2013, the partnership between Tiger Woods Design and Dubai Holding was dissolved.[200]


In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.[84][218] TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.[84] Golf Digest suspended Woods's monthly column beginning with the February 2010 issue.[219] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.[220] A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.[221]

When Woods was 13 years old, he played in the 1989 Big I, which was his first major national junior tournament. In the final round, he was paired with pro John Daly, who was then relatively unknown. The event's format placed a professional with each group of juniors who had qualified. Daly birdied three of the last four holes to beat Woods by only one stroke.[38] As a young teenager, Woods first met Jack Nicklaus in Los Angeles at the Bel-Air Country Club, when Nicklaus was performing a clinic for the club's members. Woods was part of the show, and he impressed Nicklaus and the crowd with his skills and potential.[39] Earl Woods had researched in detail the career accomplishments of Nicklaus and had set his young son the goals of breaking those records.[37]


My son often dials up their videos and invites me to sit and watch with him. Pretty fun to watch. We live in California and my son has said, "I want to play with these guys. Maybe they'll play Montreux with us." Heck, we'd like to have them at our CC here in the Sacto area. They'd probably like the course. Will have to reach out... I dig their hats and will be getting a couple of them.
After a slow start to 2014, Woods sustained an injury during the final round of the Honda Classic and was unable to finish the tournament. He withdrew after the 13th hole, citing back pain.[98] He subsequently competed in the WGC-Cadillac Championship but was visibly in pain during much of the last round. He was forced to skip the Arnold Palmer Invitational at the end of March 2014,[99] and after undergoing back surgery, he announced on April 1 that he would miss the Masters for the first time since 1994.[100] Woods returned at the Quicken Loans National in June, however he stated that his expectations for the week were low. He would struggle with nearly every aspect of his game and miss the cut. He next played at The Open Championship, contested at Hoylake, where Woods had won eight years prior. Woods fired a brilliant 69 in the first round to put himself in contention, but shot 77 on Friday and would eventually finish 69th. Despite his back pain, he played at the 2014 PGA Championship where he failed to make the cut. On August 25, 2014, Woods and his swing coach Sean Foley parted ways. In the four years under Foley, he won eight times but no majors. He had previously won eight majors with Harmon and six with Haney. Woods said there is currently no timetable to find a replacement swing coach.[101]
I feel bad for my golf instructor! After finding out about the guys at "me and my golf", i've learned more watching their videos than I ever could hav... e with an instructor. 30 minute sessions compared to constant videos at my leisure have given me more time to learn and practice my swings. You guys truly provide easy to understand lessons for golfers at any level. Thank you so much, you guys are a blessing for the golfing community! Read More
The Barclays: Finished T2 at The Barclays in the first event of the PGA TOUR Playoffs for the FedExCup. Missed a seven-foot birdie try on the final green that would have tied for the lead. Finished at 8-under par with Steve Stricker, Ernie Els and Padraig Harrington, one stroke behind winner Heath Slocum, who sank a 21-foot par putt on the final hole to win the title. The start was his 250th on the PGA TOUR, and for the first time in his professional career in a stroke-play event, he played with the same player (Zach Johnson) all four rounds.
From mid-1993 (while he was still an amateur) until 2004, Woods worked almost exclusively with leading swing coach Butch Harmon. From mid-1997, Harmon and Woods fashioned a major redevelopment of Woods' full swing, achieving greater consistency, better distance control, and better kinesiology. The changes began to pay off in 1999.[176] Woods and Harmon eventually parted ways. From March 2004 to 2010, Woods was coached by Hank Haney, who worked on flattening his swing plane. Woods continued to win tournaments with Haney, but his driving accuracy dropped significantly. Haney resigned under questionable circumstances in May 2010[177] and was replaced by Sean Foley.[178]
Ford Championship at Doral: Took over as World No. 1 for the first time since the week of Aug. 30, 2004 by defeating Phil Mickelson by a stroke at the Ford Championship at Doral. Paired with Mickelson in the final round for just the third time in his career, began the day two strokes behind. Caught up to Mickelson at the turn and took a two-stroke lead after an eagle on the par-5 12th hole. Mickelson birdied the next two and both bogeyed the 16th to remain tied with two holes to play. Birdied the 17th hole and when Mickelson's chip on No. 18 lipped out, earned the 42nd victory of his career.
AT&T Pebble Beach National Pro-Am: Searching for his first PGA TOUR win since the 2009 BMW Championship, carded a final-round 3-over 75 and was unable to match playing partner Phil Mickelson's stellar, 8-under 64 that led to victory at the AT&T Pebble Beach National Pro-Am. Paired with Phil Mickelson for the 30th time in a PGA TOUR-sanctioned event. The T15 finish came in his seventh start at the event and first since finishing T12 in 2002.
Farmers Insurance Open: At the beginning of the year, committed to the Farmers Insurance Open, The Honda Classic and the Omega Dubai Desert Classic on the European Tour. Making his first start in an official PGA TOUR event for the first time since the 2015 Wyndham Championship (T10), opened the Farmers Insurance Open with a 4-over 76 on the South course, his highest score ever to start a year as a professional. Missed the 36-hole cut after a second-round 72 for a 4-over total.
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.[139] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.[139] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.[140]
I have followed meandmygolf for some time. Andy and Piers have a great approach to the game. Their videos are simple to understand and well presented.... Their approach focuses on the whole game and having a tailored plan for each golfer makes so much sense. They always make an effort to reply to the many questions they get asked.  Thanks so much. Keep up all your good work and look forward to seeing more great videos! Read More
Surgery: Pulled out of next two PGA TOUR starts, the Genesis Open and The Honda Classic. Released statement: "My doctors have advised me not to play the next two weeks, to continue my treatment and to let my back calm down. This is not what I was hoping for or expecting. I am extremely disappointed to miss the Genesis Open, a tournament that benefits my foundation, and The Honda Classic, my hometown event. I would like to thank Genesis for their support, and I know we will have an outstanding week." In April, announced on his website he had undergone further back surgery. The operation was performed by Dr. Richard Guyer of the Center for Disc Replacement at the Texas Back Institute. 
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