In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.
I agree about the doubts on the channel. I see a lot of first putts rolling by the hole with some speed and then they cut to the next tee. Or a ball is sitting next to a hazard but a drop was never discussed. Sometimes I wonder if they take extra takes on putts or what not. Their good rounds are not unbelievable by any means and they can be shot. Some of the editing and what not is what raises doubts.