In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
The Barclays: Finished T2 at The Barclays in the first event of the PGA TOUR Playoffs for the FedExCup. Missed a seven-foot birdie try on the final green that would have tied for the lead. Finished at 8-under par with Steve Stricker, Ernie Els and Padraig Harrington, one stroke behind winner Heath Slocum, who sank a 21-foot par putt on the final hole to win the title. The start was his 250th on the PGA TOUR, and for the first time in his professional career in a stroke-play event, he played with the same player (Zach Johnson) all four rounds.
Woods overcame difficulties with stuttering as a boy. This was not known until he wrote a letter to a boy who contemplated suicide. Woods wrote, "I know what it's like to be different and to sometimes not fit in. I also stuttered as a child and I would talk to my dog and he would sit there and listen until he fell asleep. I also took a class for two years to help me, and I finally learned to stop."
Deutsche Bank Championship: Paired with Vijay Singh in final round of Deutsche Bank Championship to determine who would be World No. 1 at the end of play on Labor Day. Entered Monday's final round needing to make up a three-stroke deficit to Singh but both players shot 2-under 69 and he ended up with his 14th career runner-up finish and the No. 2 spot in the World for the first time since August 1999.
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.