The next decade of Woods' career was marked by comebacks from personal problems and injuries. He took a self-imposed hiatus from professional golf from December 2009 to early April 2010 in an attempt to resolve marital issues with his then-wife, Elin. Extramarital affairs with Woods had been alleged by several women, and the couple eventually divorced.[6] Woods fell to number 58 in the world rankings in November 2011 before ascending again to the No.1 ranking between March 2013 and May 2014.[7][8] However, injuries led him to undergo four back surgeries between 2014 and 2017.[9] Woods competed in only one tournament between August 2015 and January 2018, and he dropped off the list of the world's top 1,000 golfers.[10][11] On his return to regular competition, Woods made steady progress to the top of the game, winning his first tournament in five years at the Tour Championship in September 2018 and his first major in 11 years at the 2019 Masters.
Woods played in his first 2020 PGA Tour event at the Zozo Championship in October 2019, which was the first-ever PGA Tour event played in Japan. Woods, who played a highly publicized skins game earlier in the week at the same course as the Championship, held at least a share of the lead after every round of the rain-delayed tournament, giving him a three stroke victory over Hideki Matsuyama.[126] The win was Woods's 82nd on Tour, tying him with Sam Snead for the most victories all time on the PGA Tour.[127][128]
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.[139] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.[139] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.[140]
During the first decade of his professional career, Woods was the world's most marketable athlete.[134] Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.[135] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.[134][136] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.[137] Woods has been described as the "ultimate endorser" for Nike Golf,[137] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.[135] Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,[134] and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.[138]
Farmers Insurance Open: In his season debut on the PGA TOUR, became the first player in TOUR history to win on the same course eight times with his Farmers Insurance Open victory at Torrey Pines GC. The win marked the sixth time on TOUR he has won in his season debut. His seventh Farmers Insurance Open win came five years after his U.S. Open win at Torrey Pines. At 14-under 274, won by four strokes over defending champion Brandt Snedeker and Josh Teater. He converted the 54-hole lead into victory for the 50th (of 54) time. With the win, the Farmers Insurance Open became the third event in which he has won seven times, the World Golf Championships-Bridgestone Invitational and Arnold Palmer Invitational being the others. In the previous six years he has won this event, he has gone on to win at least four times in each of those years. His 75th TOUR victory is just seven shy of the all-time record of 82, held by Sam Snead.

Since his record-breaking win at the 1997 Masters, Woods has been the biggest name in golf and his presence in tournaments has drawn a huge fan following. Some sources have credited him for dramatically increasing prize money in golf, generating interest in new PGA tournament audiences, and for drawing the largest TV ratings in golf history.[60][132]
Woods began dominantly in 2006, winning his first two PGA tournaments but failing to capture his fifth Masters championship in April.[75] Following the death of his father in May, Woods took some time off from the tour and appeared rusty upon his return at the U.S. Open at Winged Foot, where he missed the cut.[76] However, he quickly returned to form and ended the year by winning six consecutive tour events. At the season's close, Woods had 54 total wins that included 12 majors; he had broken the tour records for both total wins and total majors wins over eleven seasons.[77]
World Golf Championships-CA Championship: Logged 56th career TOUR victory and 13th official World Golf Championships title in 24th start at the CA Championship at Doral Golf Resort & Spa. Held the 36- and 54-hole leads before closing out a two-stroke win over Brett Wetterich, marking the 39th time winning (in 42 events) when holding at least a share of the third-round lead.
Woods' back problems continued to hinder him in 2017. He missed the cut at the Farmers Insurance Open in January and pulled out of a European Tour event in Dubai on February 3. On March 31, Woods announced on his website that he would not be playing in the 2017 Masters Tournament despite being cleared to play by his doctors. Woods said that although he was happy with his rehabilitation, he did not feel "tournament ready."[115][116] Woods subsequently told friends, “I’m done”.[117] On April 20, Woods announced that he had undergone his fourth back surgery since 2014 to alleviate back and leg pain. Recovery time required up to six months, meaning that Woods would spend the rest of the year without playing any professional golf.[118] Woods returned to competitive golf at the Hero World Challenge in the Bahamas. He shot rounds of 69-68-75-68 and finished tied for 9th place. His world ranking went from 1,199th to 668th, which was the biggest jump in the world rankings in his career.
In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million.[144] The company decided in early fall 2009 to discontinue the drink due to weak sales.[145]
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In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million.[144] The company decided in early fall 2009 to discontinue the drink due to weak sales.[145]
On March 18, 2013, Woods announced that he and Olympic gold medal skier Lindsey Vonn were dating.[237] They split up in May 2015.[238] From November 2016 to August 2017, Woods was in a relationship with stylist Kristin Smith.[citation needed] Woods announced in November 2017 that he was in a relationship with restaurant manager Erica Herman, following speculation about their relationship that began the month prior.[citation needed]
Woods returned to competition in April at the 2010 Masters, where he finished tied for fourth place.[85] He followed the Masters with poor showings at the Quail Hollow Championship and the Players Championship, where he withdrew in the fourth round, citing injury.[86] Shortly afterward, Hank Haney, Woods' coach since 2003, resigned the position. In August, Woods hired Sean Foley as Haney's replacement. The rest of the season went badly for Woods, who failed to win a single event for the first time since turning professional, while nevertheless finishing the season ranked No. 2 in the world.
Masters Tournament: Closed with a 5-under 67 to finish T4 at the Masters Tournament, the best closing round of his career at Augusta National. It still left him four strokes behind Charl Schwartzel and in search of his first come-from-behind win in a major championship. Entered the final round seven strokes behind Rory McIlroy, but a front-nine, 5-under 31–highlighted by a birdie-birdie-eagle stretch, beginning on No. 6 had him tied for the lead as he made the turn at Augusta National. Closed with an even-par 36 on the back nine to finish T4, his 10th top-five finish at the Masters, moving him out of a tie for second with Mickelson, Ben Hogan, Tom Kite, Arnold Palmer, Sam Snead and Tom Watson, and trailing only Jack Nicklaus' 15. Since winning his last green jacket, in 2005, he has finished T3, T2, second, T6, T4 and T4.
Ford Championship at Doral: Took over as World No. 1 for the first time since the week of Aug. 30, 2004 by defeating Phil Mickelson by a stroke at the Ford Championship at Doral. Paired with Mickelson in the final round for just the third time in his career, began the day two strokes behind. Caught up to Mickelson at the turn and took a two-stroke lead after an eagle on the par-5 12th hole. Mickelson birdied the next two and both bogeyed the 16th to remain tied with two holes to play. Birdied the 17th hole and when Mickelson's chip on No. 18 lipped out, earned the 42nd victory of his career.
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