In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
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World Golf Championships-Dell Technologies Match Play: In his first start at the World Golf Championships-Dell Technologies Match Play since 2013, and first start in the state of Texas since 2005, advanced to the Quarterfinals to finish T5 in the event. Playing at Austin Country Club for the first time in his career, earned two points to advance out of his group after defeating Aaron Wise and Patrick Cantlay. Suffered a 2-and-1 loss to Brandt Snedeker. Went head-to-head with Rory McIlroy for the first time with their match up in the Round of 16. Defeated McIlroy, 2 and 1, before falling to Denmark's Lucas Bjerregaard, 1-up.
The Open Championship: Captured his 11th major championship at The Open Championship, tying Walter Hagen for second on the all-time major professional championships list. Defeated Chris DiMarco by two strokes after holding both the second- and third-round leads. First back-to-back Open Championship winner since Tom Watson in 1982-83. Became 19th player to win The Open Championship three times. Posted his career-best opening 36-hole total in a major with his 12-under 132. Using a driver just once during the week due to hard and fast conditions, led the field in Driving Accuracy (85.7 percent) and was second in Greens in Regulation (80.6 percent).
World Golf Championships-Bridgestone Invitational: Finished T8 at the World Golf Championships-Bridgestone Invitational, which, coupled with his T3 at The Open Championship, gave him back-to-back top-10s in a season for first time since winning the 2009 BMW Championship and finishing runner-up at the TOUR Championship by Coca-Cola. It also snapped a career-long streak of three starts in World Golf Championships events without a top-10. His 11 top-10s at the Bridgestone Invitational, seven of which are wins, is a tournament-high.
In November 2009, the National Enquirer published a story claiming that Woods had had an extramarital affair with New York City nightclub manager Rachel Uchitel, who denied the claim. Two days later, around 2:30 a.m. on November 27, Woods was driving from his Florida mansion in his Cadillac Escalade SUV when he collided with a fire hydrant, a tree, and several hedges near his home. He was treated for minor facial lacerations and received a ticket for careless driving. Following intense media speculation about the cause of the accident, Woods released a statement on his website and took sole responsibility for the accident, calling it a "private matter" and crediting his wife for helping him from the car. On November 30, Woods announced that he would not be appearing at his own charity golf tournament (the Chevron World Challenge) or any other tournaments in 2009 due to his injuries.
I joined meandmygolf just under a month ago, after I saw the free videos on YouTube. I liked the way Piers & Andy explained the concepts, and sign... ed up for the free 30-days. I've played one year previously (2008), before I went to university, and had to drop this expensive hobby. I started playing golf again this summer, and was playing somewhere around 95-110 shots. I wanted to get better fast, and started the Break100-plan to get under 100 constently. I went through the plan a bit quicker, 2 weeks of the plan in one week, and just after I finished the last week, I pulled an amazing score of 84!!! That is absolutely insane. Something just clicked. If you want to build your game back up, or just go back to the basics, don't skip the drills. They may sound tedious and lame, but they actually help. Stick with the plan, and I guarantee it will work! Can't wait for the Break90 plan! Awesome job Piers & Andy! Read More
PGA Championship: Despite not hitting a fairway until the 10th hole Sunday, made eight birdies and two bogeys to post a 6-under 64, tying the day's low round. Finished solo-second at 14-under 266, two strokes behind Brooks Koepka. The runner-up finished marked his 31st on the PGA TOUR and first time taking solo-second since the 2009 TOUR Championship. Was looking to tie Jack Nicklaus and Walter Hagen for most PGA Championship victories. A win would have marked his first major championship title since the 2008 U.S. Open, a span of 3,709 days.
On March 11, 2018, he finished one-shot back and tied for second at the Valspar Championship in Florida, his first top-five finish on the PGA Tour since 2013. He then tied for sixth with a score of five under par at the 2018 Open Championship. At the last major of the year Woods finished second at the 2018 PGA Championship, two shots behind the winner Brooks Koepka. It was his best result in a major since 2009 (second at the 2009 PGA Championship) and moved up to 26th in the world rankings. His final round of 64 was his best ever final round in a major.
The year 2013 would bring a return of Woods' dominating play. In January, he won the Farmers Insurance Open by four shots for his 75th PGA Tour win. It was the seventh time he had won the event. In March, he won the WGC-Cadillac Championship, also for the seventh time, giving him his 17th WGC title and first since 2009. Two weeks later, he won the Arnold Palmer Invitational, winning the event for a record-tying 8th time. The win moved him back to the top of the world rankings. To commemorate that achievement, Nike was quick to launch an ad with the tagline "winning takes care of everything".
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Progress! My handicap has come down from 11 (11.0) to 9 (9.2) in August 2017 across a run of three competition rounds out of four. Back in December 20... 16 I used the fault fixer to help improve ball-striking of my irons. MeAndMyGolf provided me with some videos to help with lag. And in August this started to feed through. MeAndMyGolf works for me better than one-on-one tuition with a teaching pro. I think this is because with the latter my swing is like a house of cards; all parts of the swing become up for grabs and I end up with no swing for at least a year. With MeAndMyGolf, I keep my swing private and only I know how to piece it all together; I can fix one thing at a time and integrate the change into my whole swing. So, on to the next fault to fix for 2018... Read More
Fluff Cowan served as Woods' caddie from the start of his professional career until Woods dismissed him in March 1999. He was replaced by Steve Williams, who became a close friend of Woods and is often credited with helping him with key shots and putts. In June 2011, Woods dismissed Williams after he caddied for Adam Scott in the U.S. Open and replaced him with friend Bryon Bell on an interim basis. Joe LaCava, a former caddie of both Fred Couples and Dustin Johnson, was hired by Woods shortly after and has remained Woods' caddie since then.