Woods returned to competition in April at the 2010 Masters, where he finished tied for fourth place. He followed the Masters with poor showings at the Quail Hollow Championship and the Players Championship, where he withdrew in the fourth round, citing injury. Shortly afterward, Hank Haney, Woods' coach since 2003, resigned the position. In August, Woods hired Sean Foley as Haney's replacement. The rest of the season went badly for Woods, who failed to win a single event for the first time since turning professional, while nevertheless finishing the season ranked No. 2 in the world.
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At age 19, Woods participated in his first PGA Tour major, the 1995 Masters, and tied for 41st as the only amateur to make the cut; two years later, he would win the tournament by 12 strokes. At age 20 in 1996, he became the first golfer to win three consecutive U.S. Amateur titles and won the NCAA individual golf championship. In winning the silver medal as leading amateur at The Open Championship, he tied the record for an amateur aggregate score of 281. He left college after two years in order to turn professional in the golf industry. In 1996, Woods moved out of California, stating in 2013 that it was due to the state's high tax rate.
Difficult season off the course, as he suffered the loss of father Earl after a long battle with cancer on May 3. Inside the ropes, World No. 1 dominated with eight victories, including two major titles (The Open Championship and PGA Championship). Entered the 2007 season with a TOUR streak of six consecutive victories. Led the TOUR in scoring average (68.11) but not eligible for seventh Vardon Trophy as he did not play 60 competitive rounds. Won Byron Nelson Award for low scoring average.
Masters Tournament: Earned third Masters title, joining Nicklaus (1965-66) and Nick Faldo (1989-90) as the only consecutive winners at Augusta National. Only Nicklaus (six wins) and Arnold Palmer (four wins) have more Masters titles. Jimmy Demaret, Faldo, Gary Players and Sam Snead also won three Masters Tournaments. Was tied with Retief Goosen at 11-under entering the final round, birdied two of the first three holes en route to a three-stroke victory over Goosen. Win was his 31st on TOUR.
In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
From mid-1993 (while he was still an amateur) until 2004, Woods worked almost exclusively with leading swing coach Butch Harmon. From mid-1997, Harmon and Woods fashioned a major redevelopment of Woods' full swing, achieving greater consistency, better distance control, and better kinesiology. The changes began to pay off in 1999. Woods and Harmon eventually parted ways. From March 2004 to 2010, Woods was coached by Hank Haney, who worked on flattening his swing plane. Woods continued to win tournaments with Haney, but his driving accuracy dropped significantly. Haney resigned under questionable circumstances in May 2010 and was replaced by Sean Foley.
Early in Woods' career, a small number of golf industry analysts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not). At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.