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Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.
World Golf Championships-American Express Championship: With victory at the World Golf Championships-American Express Championship, became the first player in TOUR history to win five times in five consecutive seasons. Captured his record fifth consecutive Byron Nelson Award and the PGA of America's Vardon Trophy, based on each player's adjusted scoring average. Finished the season with an adjusted scoring average of 68.41, the second-lowest in TOUR history.
In 2000, Woods won six consecutive events on the PGA Tour, which was the longest winning streak since Ben Hogan did it in 1948. One of these was the U.S. Open, where he broke or tied nine tournament records in what Sports Illustrated called "the greatest performance in golf history", in which Woods won the tournament by a record 15-stroke margin and earned a check for $800,000. At age 24, he became the youngest golfer to achieve the Career Grand Slam. At the end of 2000, Woods had won nine of the twenty PGA Tour events he entered and had broken the record for lowest scoring average in tour history. He was named the Sports Illustrated Sportsman of the Year, the only athlete to be honored twice, and was ranked by Golf Digest magazine as the twelfth-best golfer of all time.
In August 2016, Woods announced that he would be seeking a new golf equipment partner after the news of Nike's exit from the equipment industry. It was announced on January 25, 2017, that he would be signing a new club deal with TaylorMade. He added the 2016 M2 driver along with the 2017 M1 fairway woods, with irons to be custom made at a later date. He also added his Scotty Cameron Newport 2 GSS, a club he used to win 13 of his 15 majors. Also, in late 2016, he would add Monster Energy as his primary bag sponsor, replacing MusclePharm.
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In 2011, Woods' performance continued to suffer; this took its toll on his ranking. After falling to No. 7 in March, he rebounded to No. 5 with a strong showing at the 2011 Masters, where he tied for fourth place. Due to leg injuries incurred at the Masters, he missed several summer stops on the PGA Tour. In July, he fired his longtime caddy Steve Williams (who was shocked by the dismissal), and replaced him on an interim basis with friend Bryon Bell until he hired Joe LaCava. After returning to tournament play in August, Woods continued to falter, and his ranking gradually fell to a low of #58. He rose to No. 50 in mid-November after a third-place finish at the Emirates Australian Open, and broke his winless streak with a victory at December's Chevron World Challenge.
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In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. Golf Digest suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online. A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.
World Golf Championships-Accenture Match Play Championship: Defeated Stewart Cink 8 and 7 in the 36-hole championship match to capture the World Golf Championships-Accenture Match Play Championship for the third time. The victory was his fourth straight on the PGA TOUR and the 63rd of his career, passing Arnold Palmer for fourth all-time in career PGA TOUR wins, one behind Ben Hogan.
The TGR Foundation was established in 1996 by Woods and his father Earl as the Tiger Woods Foundation, with the primary goal of promoting golf among inner-city children. The foundation has conducted junior golf clinics across the country, and sponsors the Tiger Woods Foundation National Junior Golf Team in the Junior World Golf Championships. As of December 2010, TWF employed approximately 55 people.
World Golf Championships-American Express Championship: Picked up his fourth World Golf Championships-American Express Championship victory by coming from two strokes back and defeating John Daly in a two-hole playoff at Harding Park GC in San Francisco. Won for the 10th time in 19 World Golf Championships starts and improved his career playoff record to 8-1. The win was his ninth in California.