the Memorial Tournament: Birdied the last two holes to shoot a final-round 65 and win the Memorial Tournament for the fourth time, beating Jim Furyk by one stroke. Trailed by four strokes entering the final round. Hit all 14 fairways in the final round and recorded his 20th come-from-behind victory in his 67th career victory. Chipped in for eagle from behind the green on the par-5 11th hole and was tied with Furyk, Jonathan Byrd and Davis Love III at 10-under with two holes remaining before his final surge.
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A related effect was measured by University of California economist Jennifer Brown, who found that other golfers scored higher when competing against Woods than when he was not in the tournament. The scores of highly skilled golfers are nearly one stroke better when playing against Woods. This effect was larger when he was on winning streaks and disappeared during his well-publicized slump in 2003–04. Brown explains the results by noting that competitors of similar skill can hope to win by increasing their level of effort, but that, when facing a "superstar" competitor, extra exertion does not significantly raise one's level of winning while increasing risk of injury or exhaustion, leading to reduced effort.
TOUR Championship: Claimed his 80th PGA TOUR title (second most behind Sam Snead's 82) with a two-stroke victory over Billy Horschel for his third-career TOUR Championship title (1999, 2007, 2018). Prior to his win at East Lake, it had been 1,876 days since he last won on the PGA TOUR (2013 World Golf Championships-Bridgestone Invitational). Moved from No. 20 to No. 2 in the FedExCup standings, finishing 41 points behind Justin Rose (T4) to become the fourth winner of the TOUR Championship who did not claim the FedExCup. Shared the first-round lead with Rickie Fowler (5-under 65) and the second-round lead with Rose (7-under 133) before moving to a three-stroke lead over Rory McIlroy following a third-round 5-under 65. Following a closing 1-over 71, improved to 54/58 when holding at least a share of the 54-hole lead on the PGA TOUR, including a 43/45 mark with the outright lead. Bogeys on Nos. 15 and 16 made things interesting coming down the stretch, but clutch pars on the final two holes sealed the victory. His 80th TOUR win came in his 346th start at the age of 42 years, 8 months and 24 days. By comparison, Snead was 47 when he won his 80th title. The victory was his fourth FedExCup Playoffs tournament title (2007 BMW Championship, 2007 TOUR Championship, 2009 BMW Championship, 2018 TOUR Championship. Ranked No. 2 in Strokes Gained: Putting for the week, making over 100 feet of putts each of the first three rounds and totaling 386'5" for the week (112'7"/R1, 101'5"/R2, 112'8"/R3, 59'9"/R4). Last posted his first three rounds in the 60s in a PGA TOUR event at the 2015 Wyndham Championship, but final-round 71 kept him from posting all four rounds in the 60s for the first time since THE NORTHERN TRUST 2013. Marked his 15th appearance in the TOUR Championship (first since 2013), with nine top-10 showings at the event, including three wins and four runner-up finishes.
In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.
AT&T National: Won his own tournament, the AT&T National hosted by Tiger Woods, with a late birdie at Congressional CC. Was tied for the lead with Anthony Kim entering the final round and was tied at 12-under with Hunter Mahan late in the back nine. Made a 20-foot birdie putt on the par-5 16th hole and fired a closing 67 to get past Mahan and capture the title by one stroke. Mahan tied the course record with a 62 earlier in the day. The win was the third of the season, the 68th of his PGA TOUR career and moved him to the top of the FedExCup standings for the first time in 2009.
Chevron World Challenge: Lost in a playoff to Graeme McDowell at the Chevron World Challenge. It was the first time as a professional that he lost after holding a three-shot-or-more lead entering the final round. McDowell drained a 20 foot putt on the 72nd hole to force a playoff and then made a 25 foot putt on the first playoff hole (No. 18) to capture the win. The world's No. 2-ranked player missed a 14-foot putt that would have extended the playoff. He has finished in the top two at this event in eight of his 10 starts.
The foundation benefits from the annual Chevron World Challenge and AT&T National golf tournaments hosted by Woods. In October 2011, the foundation hosted the first Tiger Woods Invitational at Pebble Beach. Other annual fundraisers have included the concert events Block Party, last held in 2009 in Anaheim, and Tiger Jam, last held in 2011 in Las Vegas after a one-year hiatus.
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.