Masters Tournament: Claimed fourth Masters title at age 29 years, 3 months and 10 days with sudden-death playoff victory over Chris DiMarco. Tied Arnold Palmer for second-most Masters victories, with four, two behind Jack Nicklaus. Recovered from a first-round 2-over-par 74 and took the 54-hole lead by three over DiMarco with rounds of 66-65. During that stretch of the third round, posted seven straight birdies (Nos. 7-13), matching Steve Pate's 1999 record birdie streak at Augusta National. Final round included chip-in on par-3 16th hole from behind the green that extended lead to two strokes and bogeys on two closing holes for a 1-under-par 71, tied with DiMarco at 12-under-par 276 total. Rolled in 15-foot birdie putt on first playoff hole to earn green jacket and re-claim the No. 1 position in the Official World Golf Ranking.
World Golf Championships-Mexico Championship: Collected his first top-10 of the season with a T10 at the World Golf Championships-Mexico Championship. Marked his 13th career top-10 finish in the event and 34th in World Golf Championships events. Second-round 66 at Club de Golf Chapultepec highlighted his competitive debut in Mexico. Four-putted the par-5 15th green and three-putted the par-4 16th green in the third round, marking the first time in his career he had four-putted and three-putted in back-to-back holes, a stretch of 22,640 holes in stroke-play events before reaching the par-5 15th in the third round.
In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.
In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
World Golf Championships-American Express Championship: Picked up his fourth World Golf Championships-American Express Championship victory by coming from two strokes back and defeating John Daly in a two-hole playoff at Harding Park GC in San Francisco. Won for the 10th time in 19 World Golf Championships starts and improved his career playoff record to 8-1. The win was his ninth in California.
In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. Golf Digest suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online. A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.
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