In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.[84][218] TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.[84] Golf Digest suspended Woods's monthly column beginning with the February 2010 issue.[219] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.[220] A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.[221]
Hero World Challenge: Hero World Challenge host finished T9 and 10 strokes behind champion Rickie Fowler. Marked his first appearance in competition since withdrawing from the Omega Dubai Desert Classic on February 2, 2017. Week included playing in the first and final round with reigning FedExCup champion and PGA TOUR Player of the Year Justin Thomas, with both players posting scores of 69-68 in those rounds.
Won seven times en route to capturing the inaugural FedExCup, cruising through the PGA TOUR Playoffs for the FedExCup with two wins and a T2 in three starts. Captured 13th career major championship (second all-time to Jack Nicklaus' 18) and finished the year with 61 official PGA TOUR victories, fifth all-time. Adjusted scoring average was 67.79, matching own record set in 2000. With 60 official rounds, won his seventh career Vardon Trophy and also captured the Byron Nelson Award.
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