Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.[139] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.[139] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.[140]
Buick Open: Second-round, 9-under-par 63 led to a win at the Buick Open, his 33rd career title and 20th different tournament triumph. Led after both 36 and 54 holes. Has won 25 of 27 events when he was the 54-hole leader/co-leader. Entered the final round one stroke ahead of Esteban Toledo. Carded a 2-under 70 to secure a four-stroke victory over four players.
In the days and months following Woods' admission of multiple infidelities, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.[84][218] TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.[84] Golf Digest suspended Woods's monthly column beginning with the February 2010 issue.[219] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.[220] A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion.[221]
When Woods first joined the PGA Tour in 1996, his long drives had a large impact on the world of golf,[170] but he did not upgrade his equipment in the following years. He insisted upon the use of True Temper Dynamic Gold steel-shafted clubs and smaller steel clubheads that promoted accuracy over distance.[171] Many opponents caught up to him, and Phil Mickelson even made a joke in 2003 about Woods using "inferior equipment", which did not sit well with Nike, Titleist or Woods.[172] During 2004, Woods finally upgraded his driver technology to a larger clubhead and graphite shaft, which, coupled with his clubhead speed, again made him one of the tour's longest players off the tee.
In November 2009, the National Enquirer published a story claiming that Woods had had an extramarital affair with New York City nightclub manager Rachel Uchitel, who denied the claim.[211] Two days later, around 2:30 a.m. on November 27, Woods was driving from his Florida mansion in his Cadillac Escalade SUV when he collided with a fire hydrant, a tree, and several hedges near his home.[212] He was treated for minor facial lacerations and received a ticket for careless driving.[212][213] Following intense media speculation about the cause of the accident, Woods released a statement on his website and took sole responsibility for the accident, calling it a "private matter" and crediting his wife for helping him from the car.[214] On November 30, Woods announced that he would not be appearing at his own charity golf tournament (the Chevron World Challenge) or any other tournaments in 2009 due to his injuries.[215]
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