Farmers Insurance Open: At the beginning of the year, committed to the Farmers Insurance Open, The Honda Classic and the Omega Dubai Desert Classic on the European Tour. Making his first start in an official PGA TOUR event for the first time since the 2015 Wyndham Championship (T10), opened the Farmers Insurance Open with a 4-over 76 on the South course, his highest score ever to start a year as a professional. Missed the 36-hole cut after a second-round 72 for a 4-over total.
Woods has spent the most consecutive and cumulative weeks atop the world rankings. He is one of five players (along with Gene Sarazen, Ben Hogan, Gary Player, and Jack Nicklaus) to have won all four major championships in his career, known as the Career Grand Slam, and was the youngest to do so. Woods is the only player to have won all four major championships in a row, accomplishing the feat in the 2000–2001 seasons.
Won seven times en route to capturing the inaugural FedExCup, cruising through the PGA TOUR Playoffs for the FedExCup with two wins and a T2 in three starts. Captured 13th career major championship (second all-time to Jack Nicklaus' 18) and finished the year with 61 official PGA TOUR victories, fifth all-time. Adjusted scoring average was 67.79, matching own record set in 2000. With 60 official rounds, won his seventh career Vardon Trophy and also captured the Byron Nelson Award.
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Since 1996, the Tiger Woods Foundation has reached more than 10 million young people by delivering unique experiences and innovative educational opportunities for youth worldwide. For scholars grades 5-12, the Tiger Woods Learning Centers provide hands-on experiences in science, technology, engineering and math, coupled with college-preparation workshops to create an environment focused on college and careers. Since opening its flagship Learning Center in Anaheim, Calif., the Foundation has established campuses in Washington, D.C., Pennsylvania and Florida. Once kids are ready for college, the Foundation offers the Earl Woods Scholarship Program, a network providing college scholarships, mentors, internships and workshops.
In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.
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During the first decade of his professional career, Woods was the world's most marketable athlete. Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time. Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market. Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales. Woods has been described as the "ultimate endorser" for Nike Golf, frequently seen wearing Nike gear during tournaments, and even in advertisements for other products. Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls, and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.
AT&T National: Won his own tournament, the AT&T National hosted by Tiger Woods, with a late birdie at Congressional CC. Was tied for the lead with Anthony Kim entering the final round and was tied at 12-under with Hunter Mahan late in the back nine. Made a 20-foot birdie putt on the par-5 16th hole and fired a closing 67 to get past Mahan and capture the title by one stroke. Mahan tied the course record with a 62 earlier in the day. The win was the third of the season, the 68th of his PGA TOUR career and moved him to the top of the FedExCup standings for the first time in 2009.
ZOZO CHAMPIONSHIP: Won his 82nd PGA TOUR title at The ZOZO CHAMPIONSHIP, tying Sam Snead for the most wins in PGA TOUR history. Improved to 44-for-46 (95.6%) in his career with the outright 54-hole lead and 25-for-25 when leading by three shots or more after 54 holes. Marked his 14th career victory when leading/co-leading after each round. Played the par-3s in 9-under (field-best), reaching that mark for the first time in his career. Became the first player in the ShotLink era (since 2003) to bogey each of the first three holes of a tournament and go on to win. Opened with three rounds of 66 or better for the fourth time in his career (won all four).
Early in Woods' career, a small number of golf industry analysts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not). At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.